Will you marry me?
You wouldn't walk into a bar, see someone you find attractive and say, "will you marry me?"
Let's face it that won't work. And if that person actually said yes, that probably isn't going to be a very good relationship!
Instead, what you do is say "hey, can I buy you a drink?"
When you buy someone that drink they are agreeing to give you their time, in exchange for that drink. You then have a few minutes to introduce yourself and see if there is a connection.
What does that have to do with marketing?
As business, when you put an ad in front of someone that has never heard of you before and you just say "buy my stuff" that is literally like saying "will you marry me?"
Instead you need to say "hey, can I buy you a drink." Incentivize them for their time so they can get to know you!
We call this our free beer strategy. The key is you have to offer the right incentive to get people to say yes. Hint: unless you sell beer, the right offer probably isn't beer.
We help you do just that, get people to say yes!
We'd love to talk to you about what your free beer might be.